Experience
Optimisation Analyst
Webtrends EMEA / May 2011 - Present
Developing strategies through multi-variate testing in order to maximise ROI and increase conversion rate as well as answering business questions. Using statistics, analytics tools and providing excellent services to our European based clients
Head of SEO
Weboptimiser / March 2010 - April 2011
Working on 11 accounts in total (approximately 14 websites ), on both on-page and off-page optimisation, and on-going SEO consultancy using link baiting strategy as well as integrating best SEO practices
Freelance Engineer
January 2008 - August 2009
Technical service (fixing computers hardware/software and developing websites)
Promoting my competencies and developing word-of-mouth
as an independent self-employee
Bar and restaurant manager
October 2006 - August 2009
Recruiting, training and motivating staff, keeping up to date with licensing legislation and taking legal responsibility for the premises, stock checks and placing orders with suppliers, enforcing health and safety rules, dealing with difficult customers as well as promoting the pub through PR.
Expertise
ICT
Highly IT literate
- Web design (Xhtml, CSS & JS)
- Website optimisation (Best usability practices, testing with MVT)
- Search engine optimisation (SEO, Adwords)
- Web design for mobile application(wml)
Personal skills
Excellent communication skills
- Natural leadership
- Decision maker
- Friendly and out-going
Languages
- French: Native
- English:Fluent
- German:Intermediate
Education
University of the West of Scotland
Master (MsC) International Marketing / 2008 - 2010
Ability to analyse and evaluate a rapidly changing international business environment, plan accordingly and implement customer-focused solutions that will deliver both financial performance and develop long-term client-business relationships.
The course focused on:
- Marketing analysis,management & strategy
- Consumer behaviour
- Segmentation and positioning
- Competitive strategy and brand image
- Research & development
- Client communication and relationship management
University of the West of Scotland
BSc Business Information technology / 2007 - 2008
The course focused on:
- Developing a business plan and a website to launch an on-line business
- Developing web applications for mobile phone
- Website design:Portfolio:Websites designs and optimisation
- Project management
- Network and wireless communication
- Awarded in an entrepreneurship competition for the Business plan mentioned above
University of Burgundy(France)
DUT (HND) electronics engineering / 2003 - 2006
The course focused on:
- Software development with visual basic
- Programming of logic controller